Greenwashing and Impact washing are deceptive marketing strategies where companies make false or exaggerated claims about their Environmental or social efforts to mislead consumers. These practices undermine genuine Sustainability initiatives and can harm both consumers and the environment. By being vigilant, consumers can distinguish between authentic sustainability efforts and deceptive practice

Companies are increasingly Recognizing the Business case for Sustainability, with a significant rise in understanding the ROI and a shift towards viewing sustainability as an opportunity to create value, leading to increased Investments in sustainability initiatives. Thooshan name stands for Quality, Sustainability, Eco-friendly, Biodegradable Alternative for Single use Plastic and Compostable Pro

Throoshan offers high-quality Eco-friendly products made from natural Wheat Bran , Rice Powder, Paddy Husk and rice bran, designed to replace single-use plastic cutlery and reduce landfill waste. Thooshan's dedication to Sustainability has garnered recognition through prestigious Awards and Certifications, such as the TUV certificate for Quality, CSIR and CIPET endorsing Biodegradable, FSSAI for

Thooshan Products are ideal for HORECA sector giving Customized Solutions to customers and plays a vital role in the hospitality industry by offering a variety of Food and Beverage options With Plates, Straws, Carry Bags, Cutleries and Takeaway Containers

To Reduce Single-use Plastic consumption, consider Eco-friendly alternatives like Thooshan Wheat Bran Plates, Rice Drinking Straws, Disposable Carry Bags and Cake Bases. Thooshan won many National and International Award including Official Tableware of G20 Summit

THOOSHAN's Thali Dinner plates are Leak-proof, Microwave-friendly, and serve as an excellent substitute for Plastic, Paper, Bagasse, or Areca palm plates. Thooshan at Hindalco Birla Function . They can be easily disposed of into kitchen waste bins or repurposed as cattle feed, poultry feed, fish feed, or organic manure. Additionally, these plates are microwave-safe and can even be used instead of

Thooshan offers Eco-friendly Alternatives to traditional Plastic and Paper straws. Thooshan Rice Drinking Straws are Biodegradable and suitable for Beverages like Bubble Tea, Milkshakes, and Falooda . These straws are made from rice powder, providing a sustainable option that helps reduce single-use plastic waste

Thooshan products Available in GeM Government e-Marketplace (GeM) in Indian Government e-Marketplace (GeM) is an online platform for public procurement in India, launched on August 9, 2016, by the Ministry of Commerce and Industry. GeM aims to create an open and transparent procurement platform for government buyers, facilitating the online procurement of goods and services

Thooshan Dinner Plates are Leak-proof, Microwave-friendly, and an excellent substitute for Plastic, Paper, Bagasse, or Areca palm plates. They can be easily disposed of into the kitchen waste bin or used as Cattle Feed, Poultry feed, Fish feed, or Organic manure. Additionally, these plates are microwave-safe and can even be used instead of firewood if cleaned and dried after use 3

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